Every reservation must have an individual (or guest) profile attached to it. Profiles can either be simple, with just guest name along with their address, or they could be complex with preferences and notes. Making profiles simplify and speed up the reservation process.
All Profiles store names, addresses and demographic data. There are six types of profiles, the screens for which look similar but are different in the fields they contain - individual, company, source, travel agent, group and vendor.
Duplicate profiles can result in wrong statistical and revenue information. Profile Merge feature combines or merges the duplicate profiles, keeps the database trim and up-to-date, ensures accurate profile statistics and reduces staff confusion; thus resulting in a clean company database.